The article, “Millyard Launch”, written by Denise Paiste, highlights Ben Petrio, and Jeff Vocell’s recent app launch for the iphone and ipad. In Paiste’s interview with the two entrepreneurs, she outlines the who, what, where and when(s) of their endeavor.

Paiste’s article covers who was involved, from the investors, to the people who provide their offices in the millyard. She highlights the app itself, as a much needed business tool for any company to use. The app will give an exact answer to a business’ profits, losses, and sales (or “key metrics”), in “ten-seconds flat.” Paiste brings attention to not only is this a much needed tool, but it is also a free app on itunes. This app will answer an up to date PNL/sales numbers, no matter where the business owner or sales person is at any given time, contrasted by carrying around last months PNL’s and sales reports.   Also, up to date charts and graphs can be accessed by this app instead of sitting down at a desk and creating one given the numbers from the PNL reports. 

Paiste states the duo’s company, Trendslide will grow and employ many engineers and sales staff in the near future as they grow their app service, and develop a compareable, web based version.

The article was clear, concise, and informative, very well written. It covered the duo’s start up investments to accomplish their vision, all the way to beta testing and release. I found it uplifting to see the local guy succeed by providing a much needed service to the business community, for free! I for one am inspired by Mr. Petrio, and Mr. Vocell!

Paiste, Denise. "Millyard Launch." Union Leader [Manchester] 05 07 2012, C1. Print.