The web article, “Nielsen: Americans Love TV, Viewing Options Change,” by David Goetzi, for the Media Daily News, discussed information obtained by the Nielsen ratings, written May 3, 2012. It focused on providing the reader data obtained in the Nielsen research concerning video entertainment, and how Americans receive the entertainment.

The article started off with data, showing the average American watches close to 5 hours of video per day. 98% of it is watched on a traditional TV set. Goetzi noted that 45% of homes have gaming consoles, or a “secondary gateway” to receive video as well. Adding, the 45% is up 3% over last year. Goetzi states, “consoles might be growing, but Nielsen suggested cord-cutting is not.” He ended this article by saying “smart phones are propelling more video consumption, with 35.5 million mobile phone owners watching video on their phones....which is up 35.7% over last year.”

This article was great for the Neilsen data, it left me wanting to know more options such as computer based video entertainment. It was easy to understand the article, and the information given was clear and concise.